Monday, February 2, 2009
Use Email Campaigns to Cost Effectively Increase Revenues
Email is one of the most cost effective methods for reaching your customers and prospects. In addition to being economical it has the advantage of being a green technology that doesn't cut down any trees unless your email is so valued that it is printed out.
Email messages can be personalized for each person. Direct mail has been using personalization for years but email has the added advantage of letting you learn a great deal about what happens to your email. Does the person receiving the email open it? Read it more than once, perhaps on different computers? Click on any links? If so, which ones? Did they order your products? Forward the email to others? Unsubscribe? Using the information collected about your users behaviors enables to you target them more specifically with offers that are likely to be of interest to them. And if they are not interested you know and you can automatically eliminate them from your lists and focus your attention on the customers more likely to generate a return.
Most email campaign management services have a low entry point. Relevant Tools starts at $10 a month for up to 500 emails, $30 for up to 10,000 email, and $50 per month for up to 50,000 emails. Service is month to month making it easy to give it a try without locking in to a long term contract.
With a challenging economy where businesses of all sizes are looking to reduce costs and increase return on investment it makes sense to increase email marketing budgets. This year 78% of marketers are significantly increasing email marketing investment for customer acquisition. Many businesses, small and large, are leveraging email campaigns to build their businesses.
Email messages can be personalized for each person. Direct mail has been using personalization for years but email has the added advantage of letting you learn a great deal about what happens to your email. Does the person receiving the email open it? Read it more than once, perhaps on different computers? Click on any links? If so, which ones? Did they order your products? Forward the email to others? Unsubscribe? Using the information collected about your users behaviors enables to you target them more specifically with offers that are likely to be of interest to them. And if they are not interested you know and you can automatically eliminate them from your lists and focus your attention on the customers more likely to generate a return.
Most email campaign management services have a low entry point. Relevant Tools starts at $10 a month for up to 500 emails, $30 for up to 10,000 email, and $50 per month for up to 50,000 emails. Service is month to month making it easy to give it a try without locking in to a long term contract.
With a challenging economy where businesses of all sizes are looking to reduce costs and increase return on investment it makes sense to increase email marketing budgets. This year 78% of marketers are significantly increasing email marketing investment for customer acquisition. Many businesses, small and large, are leveraging email campaigns to build their businesses.
Labels: email campaign
Use Email Campaigns to Cost Effectively Increase Revenues posted by Jean Christofferson @ 8:00 PM 
