Building Your Business

After someone completes your Relevant Tools web form you can send them an immediate email response. You can also automatically continue your connection to your new contact with scheduled auto responders. Also known as drip marketing, a scheduled auto responder is a series a messages that are sent at intervals after the initial signup. Here is how to set up scheduled auto responders using Relevant Tool's web forms.

First you must define each of your messages in the Messages area. Then click on Forms and select the form that you to use for the series of messages. When you click on scheduled responders you will have an option to define a new scheduled responder. Select the message you want to send and the interval that you want to send it, such as 2 weeks after form signup.



You can review and change the series of messages at any time.



Every night Relevant Tools will automatically check your databases to determine if any signup records qualify for the next message in the series. You can see the results of your scheduled auto responder message series by clicking on Results and clicking on auto responders.



To see the details of a particular day click on the name field. A detailed list of each email address that qualified for that particular day is shown with the message that was sent and the trigger that qualified that particular address. If a user decided that they did not want to continue with the series of messages they can always unsubscribe and they will not receive additional emails.



With scheduled auto responders you can automatically keep in touch with your customers and prospects with a series of scheduled emails that deliver your message for you. Put Relevant Tools to work.

Labels: auto responder, drip marketing, send email, web forms

You can immediately see the results of your mailing after you have sent a mailing using Relevant Tools Email Campaign Management services. In your Relevant Tools account click on the results icon in the top tool bar:



Next click on the link 'mailings, sending/sent' to see the list of mailings that you have sent or are in the process of sending.



On this screen you can see the status of the your mailings. The status column will show Sent for mailing that have gone out. Other status flags are pending or sending. As you refresh this screen you will see the status update along with the counts for the number of emails sent.

When you submit your mailing to be sent, Relevant Tools automatically eliminates any records that have no email addresses or bad (improperly formed) email addresses. Your mailing list is automatically dedupped so that if there are duplicate email addresses in the list, each email address will only receive one email message. Anyone who has previously unsubscribed is automatically eliminated from the mailing.

The total sent column shows how many emails were actually sent. The bounce column shows the number that were undeliverable for any reason. The number of email messages that bounced will grow for a short period after your mailing has been sent as reports are processed from the receiving mail servers.

To see more detail on a specific mailing, click on the mailing name.



On the detail page you can get a list of the bad email addresses or the email addresses that have bounced. If you sent an HTML message you can also see who opened your email. If you enabled click through tracking you can see who clicked on the links in your email.

Let us know if you have any questions about your mailing results.

Labels: email campaign, send email

Launching your first email campaign with Relevant Tools is easy. First you must create your newsletter or email message by using one of the methods available in the message area. You can upload your message, mail it in, create a text only or image email, upload a file or use a specially designed template. Once your message has been created you are ready to send it out to your database. Click on Mailings in the top navigation bar and select your message.



Your mailing will automatically be assigned a mailing name that will be used for viewing the mailing progress and results. You can change the mailing name if you would like. Next you will select who the mailing will be sent to. Many times you will be sending it to everyone in a particular database but you can also select people who signed up in a particular time period, from a particular signup form, or do one or more searches on your database to select people by any parameters you would like.



You should ALWAYS TEST before sending or scheduling the real mailing. Enter your email address to receive a test message.



After sending the test message you should look at the statistics displayed for the mailing. It will show how many records are selected, the number of deselected records due to duplicate, bad or missing email addresses and the number of records that have been previously unsubscribed. Verify that the database is the right database and this is the number of records that you are expecting.



You should have also received the test mailing in your inbox. Verify that it is indeed the message that you want to send. Do not be alarmed when you see that the unsubscribe link in the footer of the email is not your own email address. The system randomly selects a record to use for the test mailing.

You can choose to either send the mailing now or schedule it for later. When you schedule a mailing for later everything associated with the mailing - the message and the records selected for the mailing - are copied over to the mail server queue and held until the specified date and time. If you change the message in Relevant Tools or records are added or changed in your database that will not be reflected in the mailing unless your delete the scheduled mailing and submit it again.



When you send the mailing out now it is immediately submitted to the mailing queue. Depending on how many other mailings are already in the mailing queue it may start going out immediately.



You can track the results in the results area and see real time how many messages have been sent. If you have open and click through tracking turned on you will also be able to see how many people are reading your message and taking action.

Labels: email campaign, email messages, send email, tutorial