Tuesday, January 26, 2010
Unsubscribe Handling for your Email Subscribers
Keep your email subscribers happy with offering an automatic unsubscribe option for those that no longer want to receive your email. With Relevant Tools an unsubscribe link is posted in the footer of every email that is sent out. One click and the recipient is unsubscribed. The record is still in your database in case you need other information but Relevant Tools will automatically bypass all the unsubscribed email addresses when you send mailings.
In the case above the words remove are the link to the unsubscribe link but this can be customized as desired. Once the user clicks on the unsubscribe link their email address is immediately placed on the unsubscribe or do-not-send list. If you have specified a custom unsubscribe confirmation page then your own page will be displayed.
This process works well for anyone who wants to get off your list directly from the mailing but sometimes people want to unsubscribe directly from your own website. You can use Relevant Tools to generate the unsubscribe code to put on your own webpage.
When the unsubscribe form code is installed on your page you offer your readers another option to remove themselves from your list if they do longer want to receive your email.
Keeping your readers happy, perhaps especially when they no longer want to receive your email, is vital to maintaining a well performing list.
In the case above the words remove are the link to the unsubscribe link but this can be customized as desired. Once the user clicks on the unsubscribe link their email address is immediately placed on the unsubscribe or do-not-send list. If you have specified a custom unsubscribe confirmation page then your own page will be displayed.
This process works well for anyone who wants to get off your list directly from the mailing but sometimes people want to unsubscribe directly from your own website. You can use Relevant Tools to generate the unsubscribe code to put on your own webpage.
When the unsubscribe form code is installed on your page you offer your readers another option to remove themselves from your list if they do longer want to receive your email.
Keeping your readers happy, perhaps especially when they no longer want to receive your email, is vital to maintaining a well performing list.
Labels: email campaign, unsubscribe, web forms
Friday, May 1, 2009
Managing the Email Unsubscribe Process to Keep your Email List Clean
There is no reason to waste your resources sending email to people who don't want to receive it. If you do not honor unsubscribes requests you are in violation of the law and opening yourself up to potential complaints. Using Relevant Tools it is easy to automatically handle unsubscribe requests.
Every email that is sent by Relevant Tools has the unsubscribe automatically inserted into the footer. We do offer the option to customize your footer if you don't like the default footer. Each person receiving your mailing has an unsubscribe link that will place them on the unsubscribe list with a single click. Dave Chambers of Sideways Wine Club does an excellent job of maintaining his email lists and offering his customers a smooth integrated unsubscribe process. This example shows the unsubscribe footer from one of his email updates.
When I click on the unsubscribe link I am immediately added to the unsubscribe list and see the custom confirmation page for Sideways Wine Club. If you don't want to setup a custom confirmation page on your website you can always use the default one offered by Relevant Tools.
On Relevant Tools you can run a report showing your unsubscribe list. The unsubscribe list is a 'do-not-send' or suppression list so that even if you upload the same email address again in a different database that email address will never receive email again. Records remain in your database until you elect to delete them.
But what if you unsubscribe by mistake? It is easy to get back on the list but to honor the unsubscribe process Relevant Tools verifies all resubscribe requests before they are processed.
I do want to keep receiving email from Sideways Wine Club because I always learn something new and Dave offers such interesting wines at great prices.
Every email that is sent by Relevant Tools has the unsubscribe automatically inserted into the footer. We do offer the option to customize your footer if you don't like the default footer. Each person receiving your mailing has an unsubscribe link that will place them on the unsubscribe list with a single click. Dave Chambers of Sideways Wine Club does an excellent job of maintaining his email lists and offering his customers a smooth integrated unsubscribe process. This example shows the unsubscribe footer from one of his email updates.
When I click on the unsubscribe link I am immediately added to the unsubscribe list and see the custom confirmation page for Sideways Wine Club. If you don't want to setup a custom confirmation page on your website you can always use the default one offered by Relevant Tools.
On Relevant Tools you can run a report showing your unsubscribe list. The unsubscribe list is a 'do-not-send' or suppression list so that even if you upload the same email address again in a different database that email address will never receive email again. Records remain in your database until you elect to delete them.
But what if you unsubscribe by mistake? It is easy to get back on the list but to honor the unsubscribe process Relevant Tools verifies all resubscribe requests before they are processed.
I do want to keep receiving email from Sideways Wine Club because I always learn something new and Dave offers such interesting wines at great prices.
Labels: email campaign, tutorial, unsubscribe
Managing the Email Unsubscribe Process to Keep your Email List Clean posted by Jean Christofferson @ 11:57 AM 0 Comments
